The no-markup messaging router
Traditional hubs profit when pricing and routing are hidden. TrustRouter exposes provider pricing as-is, gives you explicit route control across hubs and MNOs, and charges only a transparent 4% service fee for routing, observability, and protection.
How it works
Intelligent SMS Routing Flow
From origin through the free trust layer to hubs and operators — live paths show routing, blocks, and savings.
Live mobile view
A compact sequence optimized for phones instead of a squeezed desktop network map.
Sender
A2P / P2P origin
Trust Check
FREEFree anti-boosting gate
Routing
Client policy decides path
Routed outputs
Three compact lanes after policy routing
Who it is for
Built for enterprise messaging teams, hubs, and operators
Enterprises at scale
Teams sending OTP, alerts, marketing, and customer support messaging at enterprise volume.
Messaging hubs and aggregators
Multi-provider routing control plus a trust layer to keep pricing and performance auditable.
Mobile network operators
Route normalization, fraud control, and A2P monetization support built on transparent flows.
Transparent pricing. Trust and protection. Routing outcomes.
TrustRouter is the routing and trust control plane for enterprise messaging. Your provider price stays your provider price. We charge a clear service fee and make routing decisions auditable.
One API for SMS, WhatsApp, Viber, and RCS
Standardize sending, webhooks, delivery signals, and routing policies across your messaging stack without rewriting integrations per provider.
Explore channels ->Built-in routing and failover
Configure manual routing, policy routing, and channel fallback sequences (RCS -> WhatsApp -> SMS) with auditable decisions and exportable logs.
Learn more ->Pricing transparency plus delivery signals
Compare pricing, latency, errors, and delivery indicators across providers and routes, then choose based on your objective.
View rankings ->Fraud and pumping protection included
Detect traffic amplification, OTP abuse patterns, and suspicious destination behavior, then block or throttle automatically without security add-ons.
View trust ->AI-native control plane via MCP
Drive TrustRouter from Claude, Cursor, or any MCP client. Provision connections, diagnose delivery, and onboard tenants conversationally through a native Model Context Protocol server.
Explore MCP ->Why TrustRouter is not a hub
Hubs monetize through spreads and black-box routing. TrustRouter monetizes only through a transparent service fee and gives you control over where traffic actually goes.
Zero markup. Full transparency.
Provider prices remain unchanged. TrustRouter charges a 4% service fee that is clearly separated and auditable.
Choose routes by operator, provider, or direct MNO.
Route per country, operator, or use case. You decide what direct means and enforce policies like verified routes only.
Bring Your Own Provider (BYO).
Use your existing Infobip, Twilio, Sinch, or MessageBird contracts through one API and keep your negotiated pricing.
Fraud and pumping protection included.
Suspicious traffic amplification detection and protective blocking are included with no additional cost.
AI routing plus what-if simulation.
Optimize for cost, deliverability, latency, or risk and simulate routing changes before deploying.
Transparent by design
TrustRouter does not profit from message spreads. Your provider rate stays intact. We charge a separate service fee that is predictable and finance-friendly.
See pricingBuilt for outcomes that matter
Channels
One routing layer across your messaging stack.
From pilot to production -- fast
A repeatable path from your first test to a compliant, optimized routing policy.
Sign up and create a workspace
Get an API key and access the Console in minutes.
Connect providers or use sandbox routes
Bring your own connections or start with sandbox routes to validate payloads and webhooks.
Route, observe, and optimize
Set policies, monitor delivery signals, and tune routing with AI recommendations.
AI routing -- with human control built in
Choose your objective (lowest cost, highest deliverability, lowest latency, lowest risk) or route manually by operator, hub, or direct MNO. TrustRouter recommends, enforces, and keeps decisions auditable, but you stay in control.
- Operator-aware routing policies.
- Provider selection rules (manual, policy, or AI).
- Channel fallback sequences (RCS -> WhatsApp -> SMS).
- Destination risk scoring and protective blocking.
- Real-time spend controls and rate limits.
- Routing audit logs for compliance and disputes.
AI analytics with traffic planning and simulation
Before shifting traffic, simulate outcomes: spend forecast, expected delivery signals, and risk exposure by country, operator, and provider.
Example questions
- What happens if we shift 30% of OTP from Hub A to a verified direct MNO route?
- What if we add WhatsApp and RCS with SMS fallback to reduce cost and improve UX?
- Where do we have concentrated fraud risk and budget exposure?
Built for operators too
TrustRouter supports MNOs with grey route investigations, channel normalization after suspicious traffic events, and A2P monetization strategy built around transparent enterprise flows.
Stop buying messaging blind
No markup on message prices. Service fee is separated, visible, and auditable. Fraud and pumping protection included.